Investing doesn’t have to be difficult. Let us do the heavy lifting.

At Uncommon Cents Investing, our team provides fee-only, fiduciary investment management and comprehensive financial planning services so you don’t have to manage all aspects of your financial life yourself. Our in-house investment solutions and hands-on approach is designed to help you achieve your retirement goals with more peace of mind and less complexity.

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Financial Advisors Serving Rock County, WI from Our Janesville Office

What Makes UCI Unique

At Uncommon Cents Investing, we’re more than just a financial firm—we’re a family business dedicated to managing your investments with the same care we bring to our own. With all portfolio management handled in-house, we bring a personal touch and a commitment to simplicity. We’re here to understand the “why” behind your goals and make investing straightforward.

Discover what makes us unique by watching our story on the right. →

What Makes UCI Unique

Minimize Financial Stress and Secure Your Future

Understanding
Your Needs

While many firms make the same cookie-cutter recommendations to everyone, we don’t believe that approach serves you well. So the first thing we do is ask you questions and listen to understand your objectives, goals and concerns fully. That enables us to provide strategies personalized to your needs.

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Growing Your
Assets & Managing Risk

As a fee-only firm, we don’t push products. Instead, we give objective advice that is only in your best interest. Our CERTIFIED FINANCIAL PLANNER™ and investment professionals provide you with strategies to build and maintain wealth while managing risk, so you can achieve more and worry less.

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Complimentary eBook:
Uncommon Retirement Realities of Today

8 Key Insights you don't want to miss before your big transition.

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What Can You Expect from Us?

For over three decades, our team has helped Rock County residents take the guesswork out of managing their money and comfortably transitioning into retirement.

Analyze the Situation

BUILD A PLAN

ASSESS TAX CONSEQUENCES

Implement the strategy

GROW & MAINTAIN YOUR NEST EGG

Getting to know you through an introductory phone call
In depth consultation to review your complete financial situation
Investment and financial planning recommendations geared toward improving your situation
Implementation of strategies to build and maintain your nest egg
Ongoing investment management tailored to your financial needs
Exceptional Service. We are here for you at anytime throughout our relationship

    
 
 
       Posted on Google  
   
   Dan Ward 
 
 
 
 Trustindex verifies that the original source of the review is Google. I recently moved from another long standing Investment Advisor to Uncommon cents investing. I am very happy I changed. The fee structure is much more open and easier to understand. I feel the Advisors listen to you and understand your position on investments.
  
 
      Posted on Google  
   
   john heim 
 
 
 
 Trustindex verifies that the original source of the review is Google. Really fine and knowledgeable group of professionals! With a twist of fun and humor. Worth a look at for your financial future
  
 
      Posted on Google  
   
   JBond008 
 
 
 
 Trustindex verifies that the original source of the review is Google. We could not be happier with the service and the people at Uncommon Cents Investing! Sheena and John are wonderful to work with. They are professional, courteous and very knowledgeable. We always feel like we are visiting with good friends when we meet with them.
  
 
      Posted on Google  
   
   Nate Beal 
 
 
 
 Trustindex verifies that the original source of the review is Google. Sheena and the team have done an excellent job managing our retirement! They are very personable and professional.  Anytime we have questions or concerns they are more than happy to sit down and talk and answer any questions we have.  Also being able to listen/call in on Saturday mornings is great. So happy we changed investment companies to Uncommon Cents.
  
 
      Posted on Google  
   
   Rick Heisz 
 
 
 
 Trustindex verifies that the original source of the review is Google. I have been with Uncommon Cents Investing for many years and have never been disappointed. If you like a hands on approach to investing, and great people who listen and you can reach with just a phone call , you have come to the right place.
  
 
      Posted on Google  
   
   Michael Haase 
 
 
 
 Trustindex verifies that the original source of the review is Google. Sheena listened to my concerns as I get older and making sure if I'm no longer here that my wife will be taken care of. I left with a peace in my heart that my wife will be okay.
  
 
      Posted on Google  
   
   Doug Worley 
 
 
 
 Trustindex verifies that the original source of the review is Google. Really enjoy your newsletter!  Thanks for all the information  that's included.  The format is easy to navigate  and it's obvious that a lot of work goes into each and every issue. Doug Worley, Warren Mich.
  
 
      Posted on Google  
   
   DJI IV 
 
 
 
 Trustindex verifies that the original source of the review is Google. Very professional, thorough and no pressure.
  
 
  
  
 
 
      Verified by Trustindex  Trustindex verified badge is the Universal Symbol of Trust. Only the greatest companies can get the verified badge who has a review score above 4.5, based on customer reviews over the past 12 months. Read more

Meet the Team

Want to get to know us?

Catch us every Saturday morning on More for Your Money, our live radio show. We’ll answer live questions and provide helpful tips on how small steps and simple changes can help you build wealth and feel financially confident.

The Uncommon Cents Blog

Keeping you updated with the latest financial planning, retirement planning and investing insights and thoughts.

5 Retirement Decisions That Are Hardest to Undo

Independent financial advice you can trust. Customized money management made easy.

Let us know how we can assist you!

Schedule Your 15 min Complimentary Call Today

Contact Info

Uncommon Cents Investing
1215 Suffolk Drive
Unit 100
Janesville, WI 53546

Phone: 608-563-2437

Investing doesn’t have to be difficult. Let us do the heavy lifting.

Financial Advisors Serving Rock County, WI from Our Janesville Office

What Makes UCI Unique

Minimize Financial Stress and Secure Your Future

Understanding
Your Needs

Growing Your
Assets & Managing Risk

Complimentary eBook:
Uncommon Retirement Realities of Today